includes the basics of branding your business, touching on brand values, tone of voice and will involve a number of practical sessions.
Delivered by Marketing Professional, Geoff Wilson, attendees will be able to glean a wealth of knowledge on the topic of branding at the very top level as Geoff runs his own marketing and communications consultancy business, with a focus primarily on sport. Previously Head of Marketing and Communications at the (Irish FA) he was responsible for public relations, commercial programmes, brand development and communication to fans. Geoff works with sporting organisations such as FIFA, UEFA, AFC, FIBA and other global sports organisations in a wide range of areas from strategic planning, marketing and communications, digital, fans engagement, public affairs and knowledge sharing/exchange programmes. In addition, Geoff consults with a number of sports tech companies in the CRM, e-Sports, wearable and fans engagement space.
DATE AND TIME
Monday 18th November, 11am-1pm
CIDO Innovation Centre
73 Charlestown Road